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What to know about SEO!

Watch an informative interview with Pugal Nateson – certified advanced SEO Professional.

Starts with basics of how Google Search behavior allows integration of internet marketing and traditional marketing strategies.

Offline marketing strategies – direct response – lead generation – direct marketing — all have parallels with online marketing with factors like web sites – email marketing – conversions – and blogs.

Direct Marketing includes all forms of Internet Marketing.
o Both have measurable and testable results
o Both rely on a cycle of Outbound and Inbound strategies and tactics.

…But both have developed differently.
Search engine optimization – (SEO) – deals with domains domain names – search engines – conversion rates – keywords. All concepts previously unknown to Marketing and Direct Marketing.

Pugal explains how web analytics can help measure and track inbound SEO performance resulting from both online and offline marketing campaigns.

Learning SEO Basics has additional benefits:
1. Helps learn how to build websites properly.
2. Illustrates which keyword-rich content should appear in blogs.
3. How websites can earn passive income from Pay-Per-Click and Pay Per View.

How are primary SEO factors like Internet Marketing and eCommerce tied together by search algorithms? Begin understanding a whole new language with terms like web crawler – pagerank – RSS feeds – metatags – black hat – bounce rate and more.

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