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DVD
Marketing Training Samples
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1. Direct Mail Copywriting
Status:
Available Now
Total DVDs = 2
Total Length = 3.5 hours
Total lessons = 8
Average length/lesson = 30 min
Price = $300 **
To Order, Click Here |
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2. Selecting Mailing Lists
Status:
In production
Estimated DVDs = 1
Total Length = TBD
Total lessons = TBD
Lesson Length = TBD
Price = $000** |
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To Course 3 Agenda
3. The Marketing Offer
Status:
In production
Estimated DVDs = 1
Total Length = TBD
Total lessons = TBD
Lesson Length = TBD
Price = $000** |
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To Course 4 Agenda
4. Purchase Decision Making
Status:
In production
Estimated DVDs = 1
Total Length = TBD
Total lessons = TBD
Lesson Length = TBD
Price = $000** |
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To Course 5 Agenda
5. Marketing Results
Status:
In production
Estimated DVDs = 1
Total Length = TBD
Total lessons = TBD
Lesson Length = TBD
Price = $000** |
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6. Marketing Testing
Status:
In production
Estimated DVDs = 1
Total Length = TBD
Total lessons = TBD
Lesson Length = TBD
Price = $000** |
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**
Price includes Shipping,
Handling & Taxes. |
Ships via USPS 1st
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Course
Titles |
Course
Agendas |
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DVD
1 |
Copywriting
& Creative Development
For Direct Mail Marketing
Back |
-
Creative definitions
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Different meanings of Creative
-
The Person To Person Difference
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The Direct Mail Package
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Before You Start Writing
-
The
Copywriter's Kit for
more topics ---click here----->
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DVD
2 |
Finding & Selecting
Effective Databases
& Mailing Lists
Back
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DVD
3 |
How To Develop And
Use EFFECTIVE Direct
Marketing Offers
Back
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- Ease and convenience,
the greasy pipeline.
- Applying PDMP
to make Offers more attractive
- Offer Testing
- Offer Economics
- Mismatched offers
- Why slow response
flow kills the offers
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DVD
4 |
PDMP - The
Purchase Decision
Making Process
Back
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- Discovering The
Purchase Decision Process
- Knowing What
Causes Repeat Purchases
- Consider The
Purchase Process You Use..
- Applying PDMP
To Marketing Promotions
- Building The
PDMP Bridge To Better Offers
- PDMP Versus Larger-scale
Research
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DVD
5 |
Effectively Managing
Marketing Results
Back
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- Results Capture,
Tracking, Analysis and Management
- Response Capture
By Customer Type
- Response Tracking
- The Anchovy Audit Trail
- Results Tracking
& Linkages
- Results Analysis
- Results Improvement
with more certainty.
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DVD
6 |
Marketing and Direct
Marketing Testing
Back
Back To Top |
- What is Testing?
- Why use Testing?
- How is Testing
done, what methods?
- What's required
for Testing to work properly?
- Who benefits
from Testing?
- How Testing pays
for itself
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