Direct Mail Copywriting Trailer
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O Direct Mail Copywriting over 3 hrs long. o Pay Per View content available in two main parts
o Free Introduction = Longer Sample. available on 2 DVD’s – sold separately:
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| Agenda DVD 1 Copywriting Three parts A+B+C = 1hr 12 minutes total. |
DVD 2 Copywriting Four parts D+E+F+G = 2hrs 6 minutes |
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| DVD 1 Part A – 25 minutes | DVD 2 Part D – 35 minutes |
| o Creative definitions | o Closing Direct Mail Letters |
| o Different meanings of Creative | o Ending Direct Mail Letters |
| o Person To Person | o Personalization |
| o The Direct Mail Package | |
| o Before You Start Writing | DVD 2 Part E – 32 minutes |
| o Copywriter's Kit | o Direct Mail Package Elements |
| o Direct Mail Copy Length | o The Direct Mail Envelope |
| o Response Devices and Order Forms | |
| DVD 1 – Part B – 21 minutes | o Post Cards & Self Mail Formats |
| o Long Versus ShortCopy | |
| o Before You Start Writing | DVD 2 Part F – 28 minutes |
| o Starting Direct Mail Letters | o Creative "musts" for Direct Mail Pieces |
| opening paragraphs | o Double Duty Design |
| Salutations | |
| The Johnson Box | DVD 2 Part G – 31 minutes |
| o Legal & BTB Copy | |
| DVD 1 – Part C – 26 minutes | o It's Not Creative If It Doesn't Sell |
| o Copywriting Formulas | o Maximarketing Quotes |
| o Variations of AIDA formula | o David Ogilvy Quotes |
| o Letter Start Samples | o Who Wins? Who Loses? |
| o Letter Copy – checklist | End of DVD 2 |
| o Editing Letter Copy | |
| End of DVD 1 |